Markup Calculator
The Markup Calculator takes your product cost and a target markup percentage to calculate the selling price and resulting profit margin. Because markup is always calculated on cost while margin is calculated on the final selling price, a 100% markup produces exactly a 50% margin, and the two percentages only converge at 0%. The same math applies whether you're marking up wholesale goods for retail resale or marking up a subcontractor's rate before rebilling a client.
How This Tool Works
Enter your product cost and desired markup percentage to calculate the selling price and the profit margin that results.
Formula & Method
Selling price = cost × (1 + markup% ÷ 100). Profit = selling price − cost. Resulting margin = profit ÷ selling price × 100.
Example Calculation
A product costing $40 with a 50% markup sells for $60, yielding a $20 profit and a 33.3% profit margin.
Frequently Asked Questions
How is markup different from margin?+
Markup is calculated on cost, while margin is calculated on the final selling price — the same dollar profit produces a higher markup percentage than margin percentage.
What markup percentage should I use?+
This depends heavily on your industry, competition, and overhead costs — retail commonly uses 50–100% markup (a "keystone" markup is 100%).
Does this include taxes or fees?+
No, this calculates a base selling price from cost and markup only. Add sales tax or transaction fees separately using our Sales Tax Calculator.
I know my target profit margin — can I still use this calculator?+
Not directly — this tool solves for markup based on cost, while margin is based on selling price, so the same percentage input produces a different result. If you know your target margin instead, use our Profit Margin Calculator, or convert it to markup first using markup% = margin% ÷ (100 − margin%) × 100.
What happens if I enter a markup of 0%?+
A 0% markup means the selling price simply equals your cost, so profit and margin both come out to $0 and 0% — you'd be selling at a break-even price with no profit built in.
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<a href="https://everyfix.net/tools/markup-calculator/">Markup Calculator</a> by <a href="https://everyfix.net">EveryFix</a>Related Tools
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